Content and Campaign Manager

Are you ready to make some history?!

Foleon is a leading content creation platform providing business teams with a fast and scalable way to produce highly-engaging content experiences that bring a new level of intelligence to their customer journeys.

Foleon is based in Amsterdam and New York and serves more than 1,200 global B2B brands.

We value people who are bold, ambitious, collaborative, and customer-centric. Even better, the ones who know how to work hard and have fun at the same time. We’re a team of highly driven people, with a great sense of human connection and a clear focus.

If you’re looking to build your career in a fast-growing international tech scale-up, you’re in the right place.

Your Mission

In this role, you will be responsible for managing our customers’ revenue growth by optimizing the customer journey after acquisition through retention and expansion, driving engagement, and increasing lifetime value. You will develop and execute strategies that nurture our customer relationships, ensuring they understand and experience the value of our platform, leading to expansion.

This can be done through various channels, such as social media (ads), email, in-app promotion, webinars, or our own Foleon Docs. You will decide together with the content marketer(s) how to target the right audience segments at the right time in line with our customer content calendar.

You’ll report to the Director of Customer Marketing. The Content and Campaign Manager will play a crucial role in the GTM department. Working closely with the product marketing manager, customer content marketers, and designer. you will build seamless customer journeys. Key internal stakeholder teams besides Product are Customer Success and Account Management to help prepare our customers for successful growth.

The ideal candidate is analytical, goal-oriented, enjoys experimenting, and has a commercial mindset. More creative skills such as copywriting and design experience are desired, to be able to execute autonomously if needed.

Your Job

• Map and optimize the end-to-end customer journey, identifying key touchpoints to enhance engagement and expansion.

• Create and execute multi-channel marketing campaigns tailored to different stages of the customer lifecycle, including onboarding, retention, upsell, and win-back initiatives.

• Use customer data to segment audiences and deliver personalized experiences that resonate with specific customer needs and preferences.

• Analyze customer behavior, feedback, and campaign performance to inform strategies and optimize campaigns for better outcomes.

• Work closely with cross-functional teams, including product, account management, and customer success, to align lifecycle marketing efforts with overall business goals.

• Develop and deliver content that supports lifecycle campaigns, including emails, webinars, and in-app messages.

• Design and implement programs that increase customer satisfaction, reduce churn, and build long-term loyalty, with a key focus on expansion.

• Monitor and report on the performance of lifecycle marketing activities, providing insights and recommendations for continuous improvement.

Your Competences

• Strong ability to develop and execute data-driven marketing strategies that align with business objectives.

• A natural storyteller

• Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

• A deep understanding of customer needs and a passion for creating exceptional customer experiences.

• Creative

• A pro at giving and receiving constructive feedback

• Detail oriented but also able to zoom out and see the bigger picture

Your Qualifications

• 3+ years of experience in marketing campaign management, customer lifecycle marketing, CRM, or a related field within a B2B SaaS environment.

• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce), CRM tools, and analytics platforms.

• Experience in analyzing customer data, segmentation, and campaign performance metrics to drive decision-making.

• Excellent written and verbal communication skills for crafting compelling messages tailored to various audience segments (in collaboration with the content marketers)

• Experience working in a B2B SaaS scale-up