VP of Marketing

Are you ready to make some history?!

Foleon is a leading content creation platform providing business teams with a fast and scalable way to produce highly-engaging content experiences that bring a new level of intelligence to their customer journeys.

Foleon is based in Amsterdam and New York and serves more than 1,200 global B2B brands.

We value people who are bold, ambitious, collaborative, and customer-centric. Even better, the ones who know how to work hard and have fun at the same time. We’re a team of highly driven people, with a great sense of human connection and a clear focus.

If you’re looking to build your career in a fast-growing international tech scale-up, you’re in the right place.

Your Mission

Foleon is a B2B SaaS content platform in the middle of a deliberate transformation: rebuilding as a truly AI-native solution that works deeply with generative AI and LLMs. It’s an exciting moment, and it creates real opportunity for someone who knows how to move fast with the right tools.

This is a revenue job for an AI-native operator. You build, test, and optimize. You use AI to do more with less, and you’ve already proven it. Pipeline ROAS, payback periods, and CAC are how you keep score. You’re not here to craft a brand story in isolation. You’re here to engineer a GTM motion that compounds.

You’ll lead a team of eleven Markteters across four functions: Demand Generation, Product Marketing, Customer Marketing, and Brand. You report to the Chief Revenue Officer and sit on the commercial leadership team.

Why This Role Exists Now

Over the last four years, Foleon has built something meaningful: a platform that enterprise teams trust to create, personalize, and measure content at scale. That foundation is solid.

The next step is a significant one. We’re evolving from the world’s most powerful enterprise content creation platform to an enterprise AI content creation platform, built natively around generative AI. The GTM motion, the messaging, and the channels all evolve with it. We’re not starting over. We’re building on something real, with more product capability behind us than we’ve ever had.

What You’ll Own

• Demand Generation: You own pipeline yield across inbound and outbound channels. You build diversified acquisition programs with a clear view of where each dollar produces return. CAC, pipeline velocity, and multi-touch attribution are yours, and you make them legible to Sales and the executive team. You run a disciplined A/B testing program as a standing practice, with documented hypotheses, cadence, and outcomes. You look for experiments that can move the needle significantly, not just optimize at the margins.

  A meaningful part of the demand strategy will be owned channels. You understand how to build pipeline through organic LinkedIn content, executive thought leadership, and the kind of dark funnel presence that shapes buyer consideration before anyone fills out a form. You have a plan for how social and community-driven awareness converts to commercial outcomes, and you can execute it.
  

• Product Marketing: You own the product story. Right now, that means evolving the core value proposition as Foleon’s AI capabilities reshape what the platform can do. You work directly with Product to keep the narrative current with the roadmap, build the messaging frameworks Sales uses to win, and run GTM for every major release. You have a point of view on positioning and know how to make it land across internal and external audiences.

  Part of that positioning work includes how Foleon shows up within the broader AI and content technology ecosystem. You’ll look for partnership angles with complementary MarTech and AI platforms, not as a product integration priority, but as a way to build presence, credibility, and referral surface in the spaces where our buyers already operate.
  

• Customer Marketing: You build a data-driven, AI-native Customer Marketing function. You draw on signals from New Business and Expansion motions, including engagement patterns, product usage, and lifecycle stage, to run segmented campaigns that drive adoption, expansion, and retention. Customer Marketing here is a commercial channel, not a retention afterthought. Campaigns are personalized, measurable, and tied to revenue outcomes. You also lead programs that reduce churn and extend customer lifetime value, working closely with Customer Success on strategy and execution.
  

• Brand: You approach Brand as an extension of Product, not a separate creative exercise. Foleon’s brand should demonstrate what the product does and what customers can achieve with it. You’re not optimizing for aesthetics or clever copy in isolation. You’re building a brand that makes the product legible, credible, and compelling to the buyers we want. You shape how Foleon is perceived across every surface: website, content, sales materials, events, and social.

  A significant part of this is Foleon’s external voice. You’ll own the strategy for how our executive team shows up on LinkedIn and at industry events. You’re comfortable being on stage yourself, and you know how to build and coach an organic content program that generates genuine reach, not just impressions. The goal is a brand that earns attention in the market, not one that buys it.

Cross-Functional Partnerships

This role operates across the full commercial organization. You’ll work in close partnership with Sales on pipeline quality and GTM alignment, with RevOps on funnel instrumentation and attribution, with Finance on budget allocation and efficiency modeling, and with Corporate Development when marketing data informs strategic decisions. You’ll also collaborate with Product on roadmap narrative and Customer Success on lifecycle programs. You show up to those conversations with your own analysis, not just requests.

Your Competencies & Skills

• Demand generation depth: diversified acquisition programs across inbound and outbound, full ownership of the channel mix, and fluency in multi-touch attribution and ROAS reporting

• A/B testing and experimentation as a standing discipline: structured cadence, documented hypotheses, and outcomes that inform ongoing strategy

• Customer Marketing experience: segmented, lifecycle-driven programs with measurable expansion and retention results

• AI-native operating mindset: you’ve built capabilities and workflows within a marketing team using AI, and have a clear view of where it changes the leverage equation

• Product Marketing credibility: messaging repositioning, competitive frameworks, and product launches that moved the business

• Brand leadership that connects product value to market perception, not just visual and tonal consistency

• Organic social and dark funnel experience: you’ve built LinkedIn content programs that generated pipeline, and you’ve developed executive thought leadership strategies that created real commercial presence

• Strong communicator and presenter; able to report clearly to leadership and board on marketing metrics and strategy

Your Qualifications

• 8+ years in B2B SaaS marketing or experience leading Marketing for an AI-Native solution, with at least 4 years in a senior leadership role owning multiple functions simultaneously

• Proven track record driving revenue contribution with clear attribution, not just pipeline generation

• Comfortable being a public face of the company: on stage, on camera, in the market

• Fluency in the modern martech stack: HubSpot or Marketo, Salesforce, attribution platforms, AI-powered content and campaign tooling

• Comfortable working in close partnership with Sales, RevOps, Finance, and Corporate Development; not protective of marketing’s lane and fluent in the language of unit economics and budget modeling

Preferred:

• Experience at a content, digital experience, or marketing technology platform

• Exposure to both mid-market and enterprise sales motions

• Experience using AI agent outputs from sales or CS workflows to inform marketing programs

• Familiarity with the AI and MarTech ecosystem and an existing network within it

Perks:

• 🏠 Hybrid working: Work 3 days in the office and the rest where you feel most productive. Plus, receive a monthly WFH allowance.

• 🚆 Commuting covered: Not living in Amsterdam? We’ve got you. First-class travel is covered if your direct train ride is over 45 minutes (within the €400 budget).

• 💸 Pension program: You're not in this alone, we also contribute to your pension plan!

• 📚 Learning budget: You’ll get €500 each year to spend on courses, books, workshops, or anything that helps you grow.

• 🌴 25 holiday days: You’ll get 25 paid days off, and if Christmas or New Year’s falls on a weekend, you get an extra day. + Special days off!

• 🗓️ Floating holidays for inclusivity: Celebrate what matters to you. Move up to 2 public holidays per year to align with your cultural or religious observances.

• 🌍 Work from abroad: 2 times a year, you can work from another country for up to 3 weeks.

• 🥗 Office lunch: We’ll cover part of the cost of lunch at the office twice a week.

• 💪🏼 Fitness support: Stay active with up to €25/month toward your workouts, whether you’re into spinning, lifting, or just stretching.

• 🚴🏼 Lease a bike: Need a new ride? Lease (e)bike for commuting or personal use at an affordable rate.

• 🧠 Mental health matters: We offer access to a mental health platform and professional counseling.

• ❤️ Volunteer day: Take a paid day off each year to give back and support a cause close to your heart.

• 🌟 Employee recognition program: Get the kudos you deserve through our recognition program.

Note: All our hiring is done in-house, so we’re not looking for agency support for this role. Thanks for understanding!