Product Owner

Are you ready to make some history?!

Foleon is a leading content creation platform providing business teams with a fast and scalable way to produce highly-engaging content experiences that bring a new level of intelligence to their customer journeys.

Foleon is based in Amsterdam and New York and serves more than 1,200 global B2B brands.

We value people who are bold, ambitious, collaborative, and customer-centric. Even better, the ones who know how to work hard and have fun at the same time. We’re a team of highly driven people, with a great sense of human connection and a clear focus.

If you’re looking to build your career in a fast-growing international tech scale-up, you’re in the right place.

Your Mission

Foleon’s leading Content Management Platform empowers business teams to create engaging, intelligent content experiences at scale. It enables the personalization of content for every stage of the customer journey, giving buyers the flexibility to self-educate and consume content at their own pace. By providing valuable audience insights and integrating with Martech tools, Foleon helps transform customer journeys into seamless experiences while ensuring follow-up communication is relevant and timely.

In this role, you will be responsible for transforming high-level product initiatives into practical, user-centered solutions that align with our customers' needs. You will focus on maximizing value by ensuring the right features are delivered in the right order, optimizing the product's impact. You will also craft detailed release plans, guiding new features through successful implementation and customer adoption. Working closely with the Product Strategist and Head of Product, you will play a consultative role in prioritizing the roadmap for your module, ensuring strategic alignment and efficient delivery of high-value solutions.

Your Focus

• Take a customer-driven approach, working closely with stakeholders and customers to gather insights and translate them into a high-impact module plan

• Translate company strategy and AI vision into clear product direction, priorities, and actionable plans for your team

• Drive the evolution of the editor towards an AI-first experience, balancing innovation with usability, reliability, and scalability

• Explore and shape new ways of content creation and consumption, including more adaptive and conversational experiences

• Work goal-driven and use data and insights to inform decisions, validate assumptions, and continuously improve product outcomes

• Prepare and manage shape cycles and team refinements, ensuring clarity, focus, and high-quality output

• Steer a high-performing, self-organizing team, continuously improving velocity and reducing inefficiencies (including through AI)

• Apply AI in your daily work (e.g. discovery, analysis, documentation) to increase speed, quality, and effectiveness

• Identify and implement practical improvements in team workflows, leveraging AI where relevant to reduce repetitive work and increase impact

• Act as the domain expert and key point of contact for your module, influencing stakeholders and aligning priorities across the organization

Output

• Maximize the impact for our customers by always having a high-value prepared backlog.

• Empower the teams to deliver high-quality solutions by guiding them on business value with the right level of information.

• Efficiently prepared and managed sprints.

• Regularly monitor and ensure the performance of new features.

• Provide insights into key performance indicators impacted by new initiatives.

Your Competencies & Skills

• Strong collaborator: A team player who builds trusted professional relationships and confidently represents the product across different stakeholders.

• Structured problem solver with ownership mindset: Proactive and resourceful in navigating ambiguity, prioritizing effectively, and driving solutions from idea to execution.

• Customer- and impact-driven mindset: Deeply empathetic toward customer needs and able to translate them into meaningful, strategically aligned product outcomes.

• Curious and innovation-driven: Naturally curious about digital transformation, AI, and emerging technologies, with strong adaptability in fast-changing environments.

• Strong communicator and influencer: Able to clearly articulate ideas, align stakeholders, and confidently present and defend viewpoints—including making and communicating trade-offs (e.g., saying no) and turning abstract visions (such as AI-driven product direction) into structured, actionable plans with real-world impact.

• Agile, pragmatic, execution-focused mindset: Experienced in Agile ways of working (preferably at scale), with solid technical understanding and a passion for enabling others.
  Note: At Foleon, we implemented an adaptation of ShapeUp (Basecamp).

  
  

Your Qualifications

• 3+ years of Experience with or demonstrable knowledge of agile product management.

• Proven track record in B2B SaaS or similar industries.

• Experience working in a fast-paced organization with a similar agile product development environment.

• Demonstrated experience using AI tools to improve personal productivity (e.g. in analysis, documentation, discovery, or prototyping)

• Strong interest in AI and its impact on product development and user experience.

• Experience working on AI-driven products is a plus.

• Fluent in written and spoken English. Dutch is a big plus.

What you get:

• Be part of a top-tier team in the Content Creation scale-up.

• Collaborate with an adaptable and flexible group of individuals to benefit from collective growth.

• Embrace the variety of backgrounds and values that each individual brings to the table.

• A flexible workplace that offers a conducive atmosphere for productivity.

Perks:

• 🏠 Hybrid working: Work 2–3 days in the office and the rest where you feel most productive. Plus, receive a monthly WFH allowance.

• 🚆 Commuting covered: Not living in Amsterdam? We’ve got you. Get an NS Business Card or receive up to €400/month. Smooth travels!

• 💸 Pension program: You're not in this alone, we also contribute to your pension plan!

• 📚 Learning budget:You’ll get €500 each year to spend on courses, books, workshops, or anything that helps you grow.

• 🌴 25 holiday days + bonus days: You’ll get 25 paid days off, and if Christmas or New Year’s falls on a weekend, you get an extra day. + Special days off!

• 🗓️ Floating holidays for inclusivity: Celebrate what matters to you. Move up to 2 public holidays per year to align with your cultural or religious observances.

• 🌍 Work from abroad: 2 times a year, you can work from another country for up to 3 weeks.

• 🥗 Office lunch: We’ll cover part of the cost of lunch at the office twice a week.

• 💪🏼 Fitness support: Stay active with up to €25/month toward your workouts, whether you’re into spinning, lifting, or just stretching.

• 🚴🏼 Lease a bike: Need a new ride? Lease (e)bike for commuting or personal use at an affordable rate.

• 🧠 Mental health matters: We offer access to a mental health platform and professional counseling.

• ❤️ Volunteer day: Take a paid day off each year to give back and support a cause close to your heart.

• 🌟 Employee recognition program: Get the kudos you deserve through our recognition program.

Compensation is determined by a structured leveling framework. Final placement within the published salary band is based on assessed experience, interview performance, and alignment with internal pay equity standards.

Note: All our hiring is done in-house, so we’re not looking for agency support for this role. Thanks for understanding!